🔍 What Is the EU-USA Trade Deal?
The new EU-USA trade agreement aims to strengthen economic ties and investment between the U.S. and Europe. However, one major change is the introduction of 15% tariffs on a wide range of European imports—from consumer goods to industrial products.
While essential items like pharmaceuticals and semiconductors are exempt, many everyday business supplies are not.
⚠️ What This Means for Small Business Owners
1. Expect Higher Costs on European Products
If your business uses European-sourced products such as:
- Haircare, skincare, or beauty supplies
- Wellness and rehabilitation equipment
- Specialty packaging, uniforms, or retail tools
…you may soon face increased wholesale prices due to the new tariffs.
2. Your Margins May Shrink
Without changes, your profit margins could take a hit. To stay financially healthy, you may need to rethink pricing, find new domestic suppliers, or both.
✅ How to Respond: A 3-Step Plan for Business Owners
Step 1: Review Your Supply Chain
- Audit your current suppliers.
- Check which ones are based in the EU or import goods from Europe.
- Ask if they anticipate passing tariff-related costs to you.
Step 2: Explore U.S.-Based Supplier Alternatives
Shifting to domestic suppliers can help offset cost increases and improve delivery timelines.
Step 3: Communicate Price Adjustments to Customers
If supplier costs increase, you may need to raise prices on services or products. Here's how to do it gracefully and transparently:
"We’re Committed to Quality—Here’s What’s Changing"
🌱 Bonus: Turn Change Into a Marketing Opportunity
Highlight your shift to local suppliers as part of your brand’s mission. Customers love transparency and sustainability.
📊 Final Thoughts: Stay Resilient and Ready
The 2025 EU-USA trade deal presents both challenges and opportunities for small businesses. By reviewing your supply chain, exploring U.S. suppliers, and preparing customers for price changes, you’ll stay one step ahead.
**Need help finding suppliers or crafting your customer messaging?** Contact Us